The ready-to-eat sections of grocery stores have evolved significantly from basic offerings to include an array of prepared meals and dining spaces known as 'grocerants.' Despite the convenience they provide, these sections come with a price, as customers pay a 'convenience tax.' This is largely due to the operational costs associated with prepared foods, which are expected to rise due to growing consumer preference for ready meals, especially during periods like the COVID-19 pandemic, leading to marked increases in both safety and infrastructure investment in these departments.
Dining areas within grocery stores, termed grocerants, blend restaurant and grocery experiences, allowing consumers to enjoy prepared foods on-site or to-go.
Prepared food sections experienced a notable uptick during COVID-19, demonstrating the increasing consumer preference for convenience and variety in meal options.
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