Since launching in 2022, Graza has made waves in the olive oil market with its unique offerings: Sizzle and Drizzle. Now, the brand has introduced its third product, Frizzle—a high-heat olive oil. Extracted from pressed olives and refined without chemicals, Frizzle has a neutral taste and high smoke point. Available online and at select Whole Foods, Frizzle marks Graza's entry into the neutral oil market, appealing to health-conscious consumers looking for alternatives to seed oils while showcasing creative packaging innovations.
On Tuesday, Graza introduced its third product to the lineup, the high-heat cooking oil Frizzle, which joins its extra-virgin oils Sizzle and Drizzle.
Frizzle is extracted and refined without chemicals, resulting in a neutral taste and high smoke point, making it a totally olive-based alternative to seed oils.
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