Nissan faces significant challenges in product development speed that have hindered its competitiveness in the automotive market. With cars taking an average of 55 months to develop, the company lags behind competitors. The new CEO, Ivan Espinosa, aims to streamline processes, reducing development time to 37 months for the first vehicle in a family of models. This urgent need for a cultural shift is emphasized by Chief Performance Officer Guillaume Cartier's acknowledgment of their sluggishness. Historically, Nissan's outdated models have failed to adapt to industry standards, affecting public perception and market position.
We're not quick enough," Chief Performance Officer Guillaume Cartier told media outlets, including InsideEVs, during Nissan's future product showcase event in Japan last week. "This is something we're planning to address.
Today, developing one car takes us around 55 months," Espinosa said. "What we're doing is by doing family planning and other changes in our development cycles, we want the first car in the family to be done in 37 months."
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