WeDoSolar, a European startup specializing in innovative solar solutions, has shifted its business model from B2C to B2B following investment from Chinese giant Genbyte Tech. The startup originally aimed to provide compact, self-installing solar panels for residential use, but faced challenges in a saturated market filled with inferior products. This strategic pivot will enable WeDoSolar to leverage Genbyte’s infrastructure and expertise, allowing the company to scale operations, enhance product quality, and enter new markets. CEO Karolina Attspodina will step down, with Qian Qin taking over leadership.
"The decision to pivot to a B2B model represents a natural evolution for the company as we saw cheaper, and not so safe, products had started to flood the market."
"With this strategic partnership, we are ready to leverage Genbyte Tech’s capabilities and scale our operations into new markets ahead of the competition."
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