Volkswagen has confirmed that it will not introduce the ID.1 and ID.2 small electric vehicles to the U.S., as the market favors larger SUVs and crossovers. North American CEO Kjell Gruner stated that these models are deemed too slow and would incur import tariffs, making them costly niche products. Instead, VW is focusing on establishing a stronger SUV lineup and plans to introduce hybrid powertrains for core models like the Tiguan and Atlas, while exploring a midsize electric truck. Additionally, recent decisions show resistance to smaller EVs within the North American market.
VW has confirmed it will not bring the ID.1 and ID.2 to North America, focusing instead on consolidating its SUV lineup and adding hybrid powertrains.
VW's North American CEO stated that small EVs are "too slow" for the U.S. market and would incur tariffs, making them niche and expensive.
The company shifted its focus to a mostly SUV and crossover lineup, fearing weak demand for larger models like the ID.3 and ID.7 in America.
Gruner indicated VW's strategy in North America will involve leaning towards hybrid models and midsize unibody electric truck development.
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