"Almer's innovative approach for frontline workers has enabled us to deliver industrial AR solutions that are intuitive and effortless to use," said Sebastian Beetschen, Almer's co-founder and CEO. This highlights how Almer focuses on making technology accessible for those in industrial roles, integrating AR into their daily workflows.
"We are thrilled that the Almer team is joining forces with the American leader in the augmented reality space for frontline workers," said Olivier Laplace, managing partner at Swiss VC Vi Partners. This underscores the significance of the acquisition in strengthening Almer's market position and amplifying its growth trajectory.
The acquisition comes as the market for AR, and extended reality (XR) more broadly, consolidates. The initial hype around XR sparked a wave of startups and experimental applications, driven by excitement over immersive digital experiences. Now, as the market matures, we're beginning to see where the technology adds real value.
Beetschen founded Almer alongside Timon Binder in 2021 as a spin-off from a research project at the Swiss Institute for Technology. The company has raised $8mn in funding so far. Its clients include Coca-Cola, Ford, and Samsung.
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