SportIQ, a Finnish startup, has developed smart basketballs that embed sensors to monitor players' shots, collecting data on form, position, and technique. This information, analyzed through an AI-powered mobile app, offers real-time feedback, reportedly improving shooting accuracy by 12% for regular users. Selected for the NBA's Launchpad tech incubator, SportIQ will receive resources to advance its technology, ultimately aiming to revolutionize basketball analytics for players, coaches, and fans. The partnership is seen as a significant opportunity to enhance various facets of the game, particularly in officiating and deeper analytics for teams.
"This partnership opens doors to opportunities that are rare for startups," Anderson told TNW. "It positions us to enhance officiating, provide deeper analytics for teams, and elevate the fan experience - all while staying true to our vision of making basketball smarter and more connected."
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