In April, Tesla's car sales in Spain plummeted by 36% to just 571 units year-over-year, as competitors' electric vehicle sales grew. This trend is mirrored across Europe, where Tesla's sales declined by 37.2% in the first four months of the year—while overall electric vehicle sales surged by 28%. Tesla's challenges are compounded by consumer backlash against CEO Elon Musk's political affiliations and a growing preference for Chinese electric vehicles, such as BYD. This decline is echoed in the U.S. market, prompting Tesla to offer discounts to stimulate demand.
Tesla's electric vehicle sales in Spain fell sharply, down 36% in April as competition from other brands, particularly Chinese EVs, surged.
Despite a rise in electric vehicle sales overall, Tesla's performance in Europe, including a drop of 37.2% in sales, raises questions about its market strategy.
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