Tesla's vehicle registrations in Europe decreased sharply in January, particularly in Germany where they fell by nearly 60% year-on-year amid growing public backlash against Elon Musk. Despite the overall growth in the battery-electric vehicle sector, Musk's controversial political affiliations, including endorsements of far-right politicians, are seen as detrimental to Tesla's reputation. Experts believe his actions have directly influenced sales, linking them to similar impacts on Twitter following his acquisition. Public protests and calls for boycotts have intensified, further compromising Tesla's market position in Europe.
In Europe, Musk has openly endorsed Germany's populist AfD, even hosting an interview on X where he heaped praise on the party's leader Alice Weidel.
Musk's actions are either despicable or courageous, depending on whom you ask. But for those who deplore his actions, Tesla - a brand hard to set apart from its leader - is an obvious target.
There is no doubt that 'the Musk factor' has influenced Tesla's sales in the same way as his reputation impacted Twitter when he bought it and rebranded it as X.
Tesla's registrations fell by nearly 60% year-on-year in Germany while the battery-electric vehicles sector saw a combined 53.5% growth.
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