In April 2024, Tesla faced a severe drop in sales in the UK, selling only 512 cars compared to 1,300 the previous month. This decline has allowed Chinese rivals BYD, Jaecoo, and Omoda to surpass Tesla's sales figures dramatically. The backlash against CEO Elon Musk's political affiliations has been cited as a pivotal factor influencing customer decisions in Europe. With aggressive competition from both new and legacy EV makers, and continued consumer discontent, Tesla's performance is under significant threat in one of its key markets.
Tesla's recent sales in Europe have seen a massive decline, as political backlash against Elon Musk's views has led to a significant downturn in customer interest.
Jaecoo and Omoda's rapid growth indicates the competitive landscape in the UK is changing, with Tesla struggling to maintain its position against new entrants.
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