Tesla's sales in Europe have plummeted by nearly 50% compared to the previous year, signaling an urgent brand crisis. In April, the company logged just 7,261 new vehicle registrations, despite an overall rise in battery-electric vehicle sales across Europe. Factors contributing to this decline include intensified competition from European and Chinese manufacturers, as well as potential miscalculations in Tesla's sales strategies. The recent launch of the refreshed Model Y, anticipated to boost sales, has so far failed to appeal to consumers as hoped.
Tesla's sales in Europe fell by nearly 50%, signifying a worsening brand crisis as competition grows and despite a recent vehicle launch.
Tesla recorded only 7,261 vehicle registrations in April, which is significantly lower than last year's figures, showing a significant drop in market presence.
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