Temu is shifting its business model by halting direct shipments from China to the US, following the closure of a duty-free import loophole for packages valued under $800. This move stems from efforts to combat illegal shipments and foster fair competition among American retailers. As a result, Temu aims to adopt a local fulfillment model that allows local merchants to better connect with customers. However, this change is expected to lead to higher prices for consumers, who will now face potential import taxes that were previously waived.
The e-commerce giant Temu is ceasing direct shipments from China to the US due to the closure of a trade loophole, resulting in expected higher prices.
Temu's shift to a local fulfillment model is a response to the government's action on the 'de minimis' exemption, impacting pricing and consumer experience.
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