In response to heightened U.S. tariffs affecting imports from China, Temu, a Chinese retailer, has adjusted its business strategy. The end of the de minimis rule and the increase in tariffs have prompted the company to stop shipping goods directly from China. Now, Temu only lists products available in U.S. warehouses and recruits local sellers to facilitate quicker deliveries and support American businesses. This strategy aims to maintain competitiveness despite changing trade regulations.
Temu has been actively recruiting U.S. sellers to join the platform. The move is designed to help local merchants reach more customers and grow their businesses.
Due to U.S. tariffs, Temu can no longer ship goods directly from China to the United States, opting to showcase only products from U.S. warehouses.
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