Temu sellers in China were caught off guard by new regulations restricting American browsing of their products. The removal of many sellers and products was reportedly linked to the end of the 'de minimis' import rule, set to take effect on May 2, following an executive order by Trump. This change could hinder Temu's operations in the U.S. due to potential increases in prices and delays in shipping, as customs clearance becomes more stringent, threatening its competitive edge in the online market.
The end of the 'de minimis' exception will significantly affect how Temu operates in the US, altering pricing strategies and potentially delaying customer orders.
Critics argue that the 'de minimis' exception provided an unfair advantage to foreign online platforms, leading to recent regulatory changes that impact sellers.
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