Major brand worries': Just how toxic is Elon Musk for Tesla?
Briefly

Elon Musk's endorsement of Germany's far-right Alternative für Deutschland has led to significant drops in Tesla's car registrations in the country, highlighting risks associated with his controversial political stance. Registrations plummeted 76% amid a broader 31% rise in electric vehicle sales. As Tesla continues to grapple with its association with Musk's politics, analysts question the potential long-term damage to its brand. Although sales forecasts remain optimistic, the company's recent performance indicates vulnerability, marking the first sales decline for Tesla since 2011.
"After Elon Musk backed Alternative fur Deutschland (AfD) calling the party Germany's only hope, voters are considering an alternative to Tesla."
"Musk's political involvements could also be having a negative effect, causing lasting damage to a brand he has made synonymous with electric cars."
Read at www.theguardian.com
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