"When we started, not many sellers did online business in Pakistan. But today, a major part of their sales comes from their online presence. We have seen sellers grow from two to multiple streams of income by adapting to the digital marketplace, which has transformed how they approach their customers and products."
"Living in the U.S., I noticed South Asian communities had access to food and sports but struggled to find ethnic fashion. This gap motivated me to create a platform that would connect these communities with authentic fashion options, making it easier to access traditional attire."
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