Kia's EV Day 2025 in Spain showcased a variety of new electric vehicles, prompting many questions about their availability in the U.S. Amidst potentially drastic tariffs proposed by President Trump, Kia faces significant challenges in planning future launches. CEO Ho Sung Song noted that the intricate nature of the automotive market requires careful analysis and simulation preparation. The company’s ambitious 'EVs for All' initiative aims to expand EV production globally, though it may hinge on economic factors, including the Inflation Reduction Act.
Kia's President and CEO Ho Sung Song emphasized the complexity of the automotive industry, stating it’s essential to prepare different simulations for the uncertain future.
With the potential of a 25% tariff on car imports, Kia faces significant challenges in planning the launch of new models in the competitive U.S. market.
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