How startups' marketing and communications strategies are shifting in the US and Europe
Briefly

from TNW | Future-Of-Work3 months ago
Through a positive lens, European tech 'disrupted' many key sectors in the early 2020s, most notably Life Sciences, Energy Transition, and DeepTech - which are pretty 'disruptive' industries in themselves, with goals to drive positive impact in the world.
TNW | Future-Of-Workhttps://thenextweb.com/news/how-startups-marketing-and-communications-strategies-are-shifting-in-the-us-and-europe
Younger venture-backed companies are also starting to 'disrupt' the funding landscape by narrowing the gap between US and European tech. Europe's digital startup ecosystem grew twice as fast as the US in the past seven years.
TNW | Future-Of-Workhttps://thenextweb.com/news/how-startups-marketing-and-communications-strategies-are-shifting-in-the-us-and-europe
After rapid growth in 2020-2021 and a fall in funding from 2022-2024, we're now entering a 'normalisation' phase which will be categorised by more stable growth, and bigger rounds.
TNW | Future-Of-Workhttps://thenextweb.com/news/how-startups-marketing-and-communications-strategies-are-shifting-in-the-us-and-europe
European tech itself has also been 'disrupted' by a series of significant challenges, including a global economic downturn. While many firms stripped back to the bare operational bones during this period, those that prioritised strategic, lean marketing and communications activities are now better equipped to recalibrate for growth.
TNW | Future-Of-Workhttps://thenextweb.com/news/how-startups-marketing-and-communications-strategies-are-shifting-in-the-us-and-europe
Read at TNW | Future-Of-Work
#european-tech-growth #disruption #funding-landscape #tech-challenges #marketing-and-communications
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