"Google announced that cryptocurrency exchanges and software wallets must obtain a MiCA license to advertise on its platforms in the EU, enforcing stricter regulations."
"Under the new rules, Google requires advertisers to show they are registered as Crypto-Asset Service Providers (CASP) under MiCA, enhancing compliance expectations."
"The MiCA regulation signals a significant overhaul of crypto advertising in the EU, moving away from inconsistent national licensing regimes to a unified approach."
"Some crypto exchanges have already secured compliance under MiCA, including OKX and Bitpanda, as they prepare for the regulatory changes in the EU."
Starting April 23, Google will only allow advertisements from cryptocurrency exchanges and wallet apps in the EU if they hold a MiCA license. Advertisers need to obtain certification as a Crypto-Asset Service Provider (CASP) and comply with specific national laws. This move follows a comprehensive rollout of the MiCA regulation across 27 EU member states, transitioning from diverse local regulations to a unified licensing structure. While some platforms, such as OKX and Bitpanda, are already compliant, existing national licenses will remain valid until mid-2025.
Read at CoinDesk
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