Starting April 23, Google will only allow advertisements from cryptocurrency exchanges and wallet apps in the EU if they hold a MiCA license. Advertisers need to obtain certification as a Crypto-Asset Service Provider (CASP) and comply with specific national laws. This move follows a comprehensive rollout of the MiCA regulation across 27 EU member states, transitioning from diverse local regulations to a unified licensing structure. While some platforms, such as OKX and Bitpanda, are already compliant, existing national licenses will remain valid until mid-2025.
Google announced that cryptocurrency exchanges and software wallets must obtain a MiCA license to advertise on its platforms in the EU, enforcing stricter regulations.
Under the new rules, Google requires advertisers to show they are registered as Crypto-Asset Service Providers (CASP) under MiCA, enhancing compliance expectations.
The MiCA regulation signals a significant overhaul of crypto advertising in the EU, moving away from inconsistent national licensing regimes to a unified approach.
Some crypto exchanges have already secured compliance under MiCA, including OKX and Bitpanda, as they prepare for the regulatory changes in the EU.
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