Google is set to launch user choice billing in the UK on March 29, following regulatory scrutiny from the CMA. This allows Android developers to offer alternative billing options for in-app purchases. While this feature is already available in several other countries, the UK implementation comes as part of Google's strategy to comply with antitrust regulations. Developers can provide alternative payment methods alongside Google Play billing, receiving a 4% fee discount. This move reflects Google's acknowledgment of developer demands despite high satisfaction rates with the existing billing system.
In response to the UK's regulatory push, Google will implement user choice billing, allowing alternative payment systems for Android developers starting March 29, 2023.
Google's decision follows a CMA antitrust investigation, with the company noting that while most developers are satisfied with current billing, some seek additional flexibility.
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