A new study by Motorpoint reveals that 87% of UK motorists struggle to recognize emerging electric vehicle (EV) brands based on their logos. This lack of awareness persists even as EVs become more prevalent on the roads. The research, which surveyed 2,000 car owners, indicates that existing EV owners recognize these logos 170% more often than those with other fuel types, with Tesla being the most recognizable brand. The findings suggest that as more diverse EV brands appear in the market, consumer awareness and acceptance are likely to increase, potentially making prices more competitive.
Most UK motorists struggle to recognise emerging electric vehicle (EV) brands, with 87% unable to name them, despite growing presence on UK roads.
Existing EV owners are 170% more likely to recognize EV logos, with Tesla leading the way. Emerging brands may gain recognition as they appear more often.
According to Mike Vousden at Motorpoint, increased competition in the EV market should lead to better pricing and more choices for consumers.
More EVs in the second-hand market are expected to enhance understanding and demand for lesser-known brands, potentially impacting consumer purchasing choices.
Collection
[
|
...
]