Estonian startup Grunfin ceases its operation after four years - Silicon Canals
Briefly

"After over 4 years of building and running Grünfin, we let the world know with a heavy heart that we're shutting it down. We're not at the end of runway, we know it won't come together and we have given it all."
"Our great product (NPS ~60) was not enough. The trust barrier, the misconception in peoples' minds that sustainable investing has low returns, and the lack of urgency to start investing now - have all been challenges for us while building Grünfin. We tried many approaches but couldn't overcome those barriers to achieve the high speed growth at scale. And we know we gave it all."
Read at Silicon Canals
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