ESA finally has a commercial launch strategy, but will member states pay?
Briefly

The European Space Agency (ESA) is launching the European Launcher Challenge to promote competition in the continent's launch market. ESA will award service contracts from 2026 to 2030 for transporting payloads, alongside a requirement for companies to demonstrate upgraded launch capabilities by 2028. This initiative aims to reduce reliance on Arianespace as the sole provider for satellite launches and establish viable competitive launch services reminiscent of America's commercial space industry. ESA's goal is to enhance economic efficiencies and improve rocket launch capabilities across Europe.
What we expect is that these companies will make a step in improving and upgrading their capacity with respect to what they're presently working.
The ultimate goal is we should be establishing privately-developed competitive launch services in Europe, which will allow us to procure launch services in open competition.
Read at Ars Technica
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