Disney recently shared insights about upcoming theme park enhancements at SXSW. The entertainment giant is emphasizing storytelling and technology, collaborating with celebrities like Robert Downey Jr., to create immersive experiences. Key highlights included an upgrade to the Millennium Falcon: Smuggler's Run attraction, featuring a new Star Wars narrative, and the introduction of characters from the franchise in parks worldwide. The executives also hinted at expanding their digital presence through investments in Epic Games, ensuring fans can engage with beloved characters beyond traditional park visits as they face competition from Universal's Epic Universe.
Disney’s theme parks are evolving with new, immersive experiences, leveraging storytelling and technology, while facing rising competition from Universal’s upcoming Epic Universe opening in May.
At SXSW, Disney executives showcased their collaboration with stars like Robert Downey Jr. to enhance park experiences, emphasizing the integration of storytelling and technology.
Enhancements for the Millennium Falcon: Smuggler's Run will immerse guests in a new narrative, allowing them to experience control over their destinies within the Star Wars universe.
The investment in Epic Games signals Disney's intention to expand its storytelling both in theme parks and online, engaging fans across different platforms.
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