The electric vehicle (EV) market in the U.S. is experiencing stagnation, with only 8% of new car sales being EVs last year, far from the expected 50% by 2030. Concerns regarding charging infrastructure and vehicle range persist among consumers. To address this, Costco Wholesale is promoting EVs through its Auto Program, offering discounts on vehicles, including those from Audi, which has seen declining sales. This may encourage adoption, as Costco's vast membership base provides an opportunity for car manufacturers to improve EV sales through these incentives.
The EV industry in the U.S. is struggling, with only 8% market share last year and slow growth projected towards an ambitious 50% by 2030.
Costco's partnership with Audi and discounts for members may incentivize EV purchases amidst overall stagnation in the electric vehicle market.
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