Paebbl is pioneering a new phase in the real estate sector, aiming to transform construction into a permanent carbon sink with innovative CCUS technology.
"CCUS will be a core lever for decarbonisation," said co-CEO Marta Sjögren, highlighting a growing recognition among governments and industries about sustainable practices.
Paebbl's initiative underscores a shift in the carbon capture narrative, focusing on utilizing captured CO2 as a resource for cleaner products instead of simply storing it.
With backing from major investors like Amazon and industry leaders such as Holcim, Paebbl aims to expand its operations while addressing urgent climate challenges.
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