BMW and Mercedes outsold in China by an automaker you've never heard of
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BMW and Mercedes outsold in China by an automaker you've never heard of
"Aito's M9 SUV, powered by Huawei's technology, has helped the brand outsell traditional giants like BMW and Mercedes in China, reflecting a market shift."
"The rapid growth of Aito, under Seres Group, marks a significant transition in China's auto market, overtaking foreign brands in premium vehicle sales."
In a notable shift within China's automotive landscape, Aito, a domestic electric vehicle brand launched by Seres and Huawei, surpassed long-time leaders BMW and Mercedes-Benz in high-end car sales last year. Aito sold 151,000 vehicles, driven largely by its popular M9 SUV, which features advanced technology from Huawei. The rise of Aito reflects a broader trend in the premium auto segment where foreign brands are losing market share to agile domestic producers, indicating a significant evolution in consumer preferences in China.
Read at Business Insider
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