Sustainability requires integrating environmental considerations across the entire value chain, from manufacturing and logistics to how products are used and disposed of. Sustainability goals should be tied to customer outcomes rather than treated as internal public targets alone. Customers often have their own carbon and energy targets, and technology choices contribute significantly to their overall footprint. Products should support efficiency and value decisions by balancing performance and cost while reducing energy consumption. Packaging also affects sustainability, since multiple materials and single-use plastics create additional waste streams. Enabling customers to solve packaging and disposal challenges is part of delivering sustainable value.
"Sustainability is often a set of public targets, which you put on a timeline horizon and then galvanize the business to move towards that. And many businesses, I think, have thought about it very much as their own performance: how do we get from here to that public target? The big movement that we're part of at the moment is how sustainability solves a problem for the customer."
"It's not just a question of how we bake sustainability into our hardware and software before handing it over, but how we think about it from manufacturing through to delivery, from how they're using it to how they dispose of it. It's no longer a side program; it's about how sustainability is valuable to our customers."
"At a very basic level, many of our customers will have their own targets that they're trying to meet. So, when they look at where that carbon footprint comes from, they'll look at all the things influencing that, and they'll see that their tech, hardware and choices are a chunky bit of that pie. There are also efficiency choices and value choices that they want to make."
"When we give customers a product, we're also handing them a packaging problem to solve. If we give them multiple different materials wrapped in multiple different ways, with single-use plastic, that's all waste streams that they"
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