The Lib Dems need a tight policy focus but the stunts are here to stay
Briefly

Ed Davey's election strategy has proven remarkably simple yet effective—combating media neglect with attention-grabbing stunts linked directly to core issues like healthcare and the cost of living.
Following a series of engaging stunts, such as jumping off a 150ft platform and riding a jetski, Ed Davey has managed to dominate media coverage over larger parties.
Party insiders noted a significant shift in media inquiries, focusing on Lib Dem policies instead of past critiques, demonstrating the effectiveness of their campaign approach.
Despite concerns from some members about the stunts overshadowing key issues, the dramatic increase in parliamentary representation shows the potency of Davey’s current campaign strategy.
Read at www.theguardian.com
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