Denmark's Salling Group is introducing a black star symbol on electronic price tags for European-produced groceries, aiming to facilitate local shopping. This decision aligns with growing consumer sentiment against American goods, particularly in light of political tensions and tariffs under Donald Trump's administration. CEO Anders Hagh emphasized that the initiative responds to customer inquiries for more European brands while still providing options from around the globe. The symbol is framed as a service for those prioritizing European products, indicating a shift towards locally sourced groceries amid global trade concerns.
We have recently received a number of inquiries from customers who want to buy groceries from European brands. Our stores will continue to have brands on the shelves from all over the world, and it will always be up to the customers to choose.
We hope that customers will welcome the new information and will once again let everyone choose freely from our large selection of goods from all over the world.
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