Unauthorized Nike and Lego goods are getting into wartime Russia's stores. Here's how

The availability of Western brands lets Russian President Vladimir Putin 'project a message that the war does not undermine the 'normal life' of the Russian middle class.' - Sergei Guriev

Herinckx runs a Russian company that employs 82 staff, with forecasted revenues of $37 million in 2024 by utilizing creative strategies to import Western goods like Lego bricks into Russia.

Read at Fast Company