In April, Tesla experienced a significant drop in new car sales across Europe, registering a decline of 62% in the U.K. and 46% in Germany, marking their lowest sales in over two years. This downturn occurs amidst rising demand for electric vehicles from other brands. The decline is partly attributed to backlash against CEO Elon Musk's support for far-right politics, leading to boycotts and protests against the company, as well as intensifying competition from European and Chinese EV manufacturers. Hence, despite Tesla's status as a leading electric vehicle manufacturer, its market share is diminishing in Europe.
Tesla's CEO Elon Musk's support for far-right politics and growing competition in the EV market have driven significant sales declines for the company in Europe.
Tesla's new car sales in the U.K. and Germany fell an alarming 62% and 46% over the previous year, marking the lowest figures in more than two years.
Despite rising overall demand for electric vehicles in Europe, Tesla's market share has weakened due to backlash against Musk's political affiliations and increasing competition.
In Spain, Tesla faced a 36% drop in new sales in April 2025 compared to the same month last year, indicating broader challenges for the brand.
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