Eurovision has launched a unique crossover with Roblox, introducing the My Eurovision Party 2025 experience featuring Graham Norton as an avatar. Players can engage in games, collect 'Eurohearts', and perform popular songs while creating personalized watch parties. During live Eurovision shows, the game will act as a second-screen companion with real-time updates and highlights. This collaboration aims to enhance fan interaction, albeit some fans have critiqued the likeness of Norton's avatar.
Eurovision's Director, Martin Green, noted the collaboration with Roblox "opens a new chapter in the Eurovision Song Contest universe" leading to innovative fan engagement.
The Roblox experience allows fans to form watch parties, collect 'Eurohearts', and perform Eurovision's iconic songs and dances, enriching viewer engagement.
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