In a move aimed at increasing transparency for consumers, Salling Group, Denmark's largest retailer, announced it will begin labeling products made by European companies. CEO Anders Hagh noted that this decision responds to consumer requests for clearer information about product origins. Customers will still have access to a variety of international brands, but the initiative reflects a growing preference among shoppers for European goods. This decision comes against a backdrop of tense relations between Denmark and the United States, particularly following controversial statements by President Trump about Greenland.
The Salling Group, Denmark's largest retailer, will label European-made goods in response to customer demand for clarity, while maintaining a diverse international product range.
CEO Anders Hagh stated that requests for product origin labeling stemmed from consumers wanting to consciously choose European brands amid strained US-Denmark relations.
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