The reusable coffee cup movement, which gained prominence after the BBC's Blue Planet II in 2017, is now facing challenges in maintaining momentum post-COVID. Will Pearson, co-founder of Ocean Bottle, notes the struggles in reviving public interest as many businesses moved away from accepting reusable cups during the pandemic. Surveys indicated that while ownership of reusable cups was on the rise, restrictions due to health concerns led to a significant decline in usage. Despite these setbacks, there is a hopeful resurgence in focus on environmentally friendly practices among consumers and businesses alike.
"I think it's ebbed and flowed [in demand]. Lately, we're seeing it's high up on the agenda. The movement is now beginning to grow and businesses are responding."
"But it's not positive on the whole and covid played a role in a setback around reusables. For two years, coffee shops were refusing to serve drinks in those containers."
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