"They're exploding in popularity, but is the investment the right choice for the way you live your life? Net-Zero Dads. That's what The Economist dubbed the middle-aged men who obsess over how their heat pumps, electric cars and solar PV panels work. Indeed, sharing the jargon-filled specs of your favourite climate toy with your neighbours is the new 'keeping up with the Joneses'."
"Indeed, sharing the jargon-filled specs of your favourite climate toy with your neighbours is the new 'keeping up with the Joneses'. If your next-door neighbour has a Volkswagen ID4 powered for pennies at night by your PV panels, chances are you'll want to follow suit. Join the Irish Independent WhatsApp channel Stay up to date with all the latest news"
Heat pumps, electric cars, and solar PV panels are rapidly increasing in adoption among middle-aged homeowners who closely monitor technical specifications. These enthusiasts, often called "Net-Zero Dads", focus on how their systems—heat pumps, EVs, and rooftop solar—operate and interact. Sharing jargon-filled specifications with neighbours creates a status dynamic similar to keeping up with the Joneses. Practical motivations include charging electric vehicles cheaply at night using home-generated solar power, which can make such investments financially attractive. Prospective buyers should evaluate whether these technologies align with their lifestyle, driving patterns, and financial goals before committing.
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