"In this edition of the HBR Executive Agenda, editor at large Adi Ignatius speaks to Mars CEO Poul Weihrauch about how the century-old, family-owned company is pairing aggressive emissions targets with sustained profitable growth."
"Also, check out HBR's new Strategy Lab, an AI-powered resource that helps leaders sharpen and stress-test strategic choices using HBR's most trusted frameworks."
Mars is a century-old, family-owned company led by CEO Poul Weihrauch. The company pairs aggressive emissions targets with sustained profitable growth, aligning ambitious environmental commitments with business performance. Long-term ownership and governance enable multi-decade strategies that prioritize both sustainability and financial results. Investment in emissions reduction and operational efficiency supports ongoing profitability while advancing climate goals. An AI-powered Strategy Lab provides leaders with tools to sharpen and stress-test strategic choices using trusted frameworks, enabling more rigorous decision making. The combination of concrete emissions targets, governance stability, and strategic tools demonstrates a model for integrating sustainability into corporate strategy.
Read at Harvard Business Review
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