Brazil leads the world in beef exports, heavily relying on its Amazon region where over 40% of its 240 million cattle are raised. This reliance has led to extensive deforestation as land is cleared for cattle pastures. Environmental advocates call for deforestation-free meat, but challenges remain due to the convoluted supply chain where cattle can be mixed from illegal sources, complicating traceability. Despite commitments from meat suppliers and retailers to address these issues, without improved oversight and tracking mechanisms, consumers remain unable to verify their beef's environmental impact.
Brazilian beef exports are causing significant damage to the Amazon rainforest, with complex supply chains obscuring the origins of the cattle raised for meat.
Efforts to demand deforestation-free meat face challenges in tracking cattle through a supply chain that allows illegality and environmental harm.
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