"Back then, they had constraints, where people did not feel it was a business imperative. You didn't understand how to move the needle, versus today we have established what we think 'good' looks like, what the need is, and why it's such a value driver,"
"And the unfortunate reality is now you're facing a different battle of how to work with the inconsistencies across different regions on the importance of this space,"
"There's so much misinformation now around sustainability."
"good core engineering work"
Bridgette McAdoo joined Genesys in 2020 after an engineering career at NASA and sustainability roles at Yum! Brands and the Worldwide Fund for Nature. She holds an engineering degree and an MBA from the Drucker School of Management, applying empirical, science-based and business perspectives to problem solving. At Genesys she integrates sustainability into business KPIs with transparency and measurable outcomes, embedding sustainability into innovation and operations. McAdoo notes a shift since 2008 toward formalised strategies and concrete practice, while warning that regional inconsistencies and widespread misinformation about sustainability now present new challenges to progress.
Read at ComputerWeekly.com
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