"U.S. stores recently started taking back 700 additional SKUs through the program, from vintage furniture to glassware. Last year, customers brought back 14,700 products, growing from 8,000 in 2023. Most resold within 48 to 72 hours. The brand's resale program is also growing globally. Ingka Group, the largest Ikea franchise that operates stores in 31 countries, sourced nearly 690,000 used Ikea products for resale last year. Part of the appeal, especially in the current economy, is the fact that the secondhand products have a built-in discount."
"Part of the appeal, especially in the current economy, is the fact that the secondhand products have a built-in discount. "We've always had a focus on creating value for money for customers, and this strengthens our low-price offer," says Karen Pflug, chief sustainability officer for Ingka Group. "Our research shows that even though we feel we're affordable, it can still be a barrier for some people. So the secondhand offers a whole new level of affordability.""
Ikea's Buy Back & Resell program gives customers store credit for returning used items and resells those items to other shoppers. The U.S. pilot launched five years ago and has expanded to include 700 additional SKUs, ranging from vintage furniture to glassware. Customers returned 14,700 products last year, up from 8,000 in 2023, and most items resold within 48 to 72 hours. Ingka Group sourced nearly 690,000 used Ikea products globally for resale last year. Secondhand offerings provide deeper discounts and affordability, attract price-sensitive customers, and typically do not cannibalize new-product sales; returners often spend more than their voucher value.
Read at Fast Company
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