Just Stop Oil (JSO) has concluded its campaign of direct action, facing intense public backlash. However, this backlash highlights the campaign's success in emotionally energizing the climate debate, sparking discussions that challenge apathy. The article argues that emotional reactions—anger, fear, and guilt—among both supporters and critics have been vital in raising awareness about the climate crisis. JSO's tactics, while controversial, provoked necessary discussions on the effectiveness of current solutions like market-based approaches and incremental reforms. The author emphasizes that change in climate activism arises more from emotional engagement than from mere rational arguments.
Just Stop Oil's campaign has succeeded not because of popularity, but by emotionally charging the public debate and making the climate crisis impossible to ignore.
JSO’s backlash illustrates that emotional engagement, often stirred by outrage and anger, is crucial for stimulating public discussions and pressing climate action.
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