"Google ( GOOGL) announced the rollout of Carbon Footprint for Google Ads, its new service aimed at enabling advertisers to measure and manage the carbon emissions related to their advertising activities. Google initially unveiled the service earlier this year, with the early availability limited to select large advertisers. With the new rollout, the service is now available to all advertisers."
"In a post announcing the broad availability of Carbon Footprint for Google Ads, Spencer Low, Head of Regional Sustainability, Asia Pacific and Caroline Oates, Head of YouTube, AUNZ at Google, said: "The journey towards more sustainable marketing is a race that cannot be run alone and when marketers rally together, they can achieve more than just compliance. By embracing data-driven approaches and working collaboratively, marketers can build a more sustainable future that better serves people, businesses, and the planet.""
Google rolled out Carbon Footprint for Google Ads, enabling all advertisers to measure and manage carbon emissions linked to their advertising activities. The tool provides first-party emissions data across Google advertising products including Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads. Reports include detailed breakouts of Scope 1, 2, and 3 emissions and align with the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework. The framework estimates emissions across media channels using media industry and climate science standards. The service supports data-driven approaches to reduce advertising-related carbon footprints.
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