Josh Dorfman, known for his environmental advocacy, aims to transform sustainability into a desirable lifestyle. His ventures, Plantd and Supercool, focus on practical solutions that appeal to consumers. Plantd creates carbon-negative building materials from fast-growing grass, while Supercool promotes climate innovation through engaging storytelling that transcends political divides. Dorfman emphasizes that effective climate action requires not only technology but also compelling narratives that encourage widespread adoption of sustainable practices.
"People don't respond to guilt," he said. "They respond to practical, self-interested solutions that make their lives better."
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