Amidst drought and environmental challenges, Brazilian ranchers in the Amazon face overwhelming pressure to adapt to both market demands and sustainability concerns. The region, known for its vast cattle ranching, experiences record droughts, leading to suffering livestock and deforestation. As Brazil prepares to host the Cop30 climate conference, there are calls for a new livestock tracking system aimed at reducing emissions and better managing resources. However, ranchers remain skeptical about the feasibility of such changes, caught between providing cheap food for multinational corporations and addressing ecological demands.
In the Brazilian Amazon, ranchers face a challenging landscape marked by droughts and pressure from multinational corporations, struggling to balance profitability with environmental responsibility.
As the true home of the 21st-century cowboy, Brazil's cattle ranchers grapple with the harsh reality of producing beef amidst environmental degradation and market pressures.
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