Beyond the Doom and Gloom, Here's How to Stimulate Climate Action
Briefly

Climate scientists like Michael Mann have warned against climate doomerism, messaging that can depress and demoralize the public, assuming that helplessness will simply lead to further climate inaction.
There is, however, some evidence that doom and gloom messaging can spur climate action, as long as it falls on the right ears at the right time.
Read at www.scientificamerican.com
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