Art, fashion and nature join forces

"The natural environment is at the core of the work of both the Los Angeles-based artist Sam Falls and the Milan-headquartered luxury menswear brand Zegna. Falls's works land somewhere between Land Art and plein air photography; by leaving his materials out in the elements, he captures an image of a specific environment on a scale of time that is more celestial or geological than human."

"For Edoardo Zegna-the chief marketing, digital and sustainability officer at the Italian menswear brand Zegna (founded by his great-grandfather Ermenegildo Zegna)-at the core of what the brand does is the 100 sq. km of forest in the Italian Alps known as Oasi Zegna the company has stewarded for more than a century. That sense of environmental stewardship echoes Zegna's approach to how it sources and works with its materials, and how its garments are crafted to be durable, intergenerational heirlooms."

"During Miami Art Week, Zegna (a global partner of Art Basel since 2024) has created an invitation-only pop-up space in the Design District called Villa Zegna that features a selection of Falls's works; he will also have several pieces on view at 303 Gallery's stand at Art Basel Miami Beach as well as in the Ruinart Lounge at the Miami Beach Convention Center."

Sam Falls creates works between Land Art and plein air photography by leaving materials exposed to the elements to record environments over celestial or geological timescales. Edoardo Zegna oversees a century-long stewardship of Oasi Zegna, a 100 sq. km forest in the Italian Alps that anchors the brand's environmental and material ethos. Zegna integrates sustainability into sourcing and crafting processes to produce durable garments intended as intergenerational heirlooms. The brand also commissions contemporary public artworks and funds the Visible fellowship project to support socially engaged artists. Exhibitions during Miami Art Week and Art Basel highlight the convergence of natural process, sustainable practice, and enduring aesthetics across art and menswear.

Read at The Art Newspaper - International art news and events