Recent research reveals that two-thirds of teams in 31 European top divisions have partnerships with betting firms, with significant implications for sponsorship practices in football. While the Premier League prepares to implement a ban on front-of-shirt gambling sponsorships next year, many clubs circumvent these restrictions by displaying alternative logos. The findings, conducted by Investigate Europe, highlight the extensive financial ties between betting companies and football clubs, particularly in the Premier League where every team has a betting partner and has secured substantial sponsorship deals this season.
The prevalence of gambling money in European football has been laid bare by new research showing two-thirds of teams across 31 leagues have a sponsorship deal with a betting firm.
Clubs in Italy and Belgium circumvent front-of-shirt bans by showcasing logos of gambling companies' charity foundations or news/entertainment websites.
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