Manchester City has been effectively contesting the Premier League's sponsorship rules, particularly concerning the calculations of 'fair market value' and shareholder loans in relation to sponsorship deals.
The unfolding legal battle was prompted by the Premier League blocking a major sponsorship deal between Manchester City and Etihad Airlines, testing the boundaries of sponsorship evaluations.
Manchester City is also advocating for broader changes in rules that would allow for an increase in deal valuations, potentially setting a precedent for unlimited earnings for top clubs.
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