Winning plays: Your playbook for leveraging your athletic brand to inspire fans on and off the field
Briefly

Interest in college sports is high, with over half of respondents considering themselves college football fans, showing the immense following and support for these athletic programs.
Athletic departments play a crucial role in driving college loyalty amidst the competition for students, emphasizing the need to tap into their power to nurture loyalty among various audience segments.
A dynamic communications strategy can be instrumental in rallying supporters and advancing the brand and vision of college athletics, showcasing the importance of effective marketing and engagement.
Read at Higher Ed Dive
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