What Raising Teens Taught Me About Ethical Marketing In A Hyper-Engaged World | AdExchanger
Briefly

A content creator spends workdays focused on maximizing audience growth and engagement by crafting captivating content that holds viewers' attention. At home, the creator actively monitors teenagers' screen time and encourages them to 'touch grass,' revealing tension between professional imperatives and parental duties. Industry experience and decades of immersion in digital culture enable the creator to teach teenagers media literacy, including how to identify intent, ownership, and promotional cues in content. Regular probing conversations foster awareness of online safety, and understanding of algorithmic targeting strengthens support for privacy regulations that protect younger audiences.
From 9 am to 5 pm, I'm heads-down, focused on maximizing audience growth and engagement while crafting content designed to captivate viewers and keep their eyes (and thumbs) locked in. At home, however, I find myself actively monitoring the screen time of my teenagers, encouraging them to put their phones away and quite literally "touch grass." Ironically, I often feel someone should be taking phone away.
Navigating these dual roles has uniquely positioned me to teach media literacy to my kids, enriched not only by my professional expertise but also by having grown up immersed in digital culture over the last 25 years. Deep industry insights have equipped me to teach my teenagers how to discern the varied intentions behind content, particularly as media distribution undergoes radical disruption.
I often engage my kids in critical conversations when they share content with me, asking probing questions like, "Why do you think this was posted? Who owns the company behind this content? Does this feel promotional to you?" Such dialogues have sparked valuable discussions about media literacy and online safety. Though, admittedly, they have also resulted in fewer videos being enthusiastically shared with mom.
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